AI-assisted creation, a new fault line on social media.
Controversy Surrounds Viral “Are Heterosexuals Okay?” Videos
Maël Coutand describes a “witch hunt” that hit him “hard.” “I was called a turd, a Nazi, a fascist, I was compared to Trump…” recalls the person behind the Le Tréma account on Instagram and TikTok. The account has been a hit since March 2025 with its short format “Are heterosexuals okay?”
A parody of television investigations, it answers its question in seconds, showing absurd videos where men, most often, fall into the worst stereotypes. The success is such that the phrase has become a new refrain in LGBTQ+ communities, and he has released an entire song.
However, it is not this deconstruction of heterosexuality that earned Le Tréma a “shitstorm” online. Rather, a specific technical point, linked to the opening credits of his videos: it was composed with Suno, software that generates music using artificial intelligence (AI). “It’s a parodic joke, I wasn’t going to hire musicians for that – I wouldn’t have been able to pay them anyway. And in three tries, it was finished,” he says.
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