Astra Considers Deal Worth 143 Billion
New Orders in Finland and the UK – W5 Steps Up its Internationalization
Updated: June 30, 2025, 00:00 Published: June 25, 2025, 10:56
Evelina Hedskog, CEO of defense technology company W5 Solutions
Finland, the United Kingdom – and another order from the Swedish Defence Materiel Administration (FMV) at home.
With three new deals in hand, Swedish W5 Solutions is ramping up its efforts in a defense market where growth, trust, and speed have become crucial.
Defense technology company W5 Solutions, which delivers everything from shooting training and simulation to power units and mobile modules (shelters), is now increasing its international presence.
“We have a strong foothold in Sweden and would like to build more ‘home markets’ for this type of product. Finland is strategically relevant, and we hope for a long-term relationship there,” says CEO Evelina Hedskog.
The deal in Finland concerns target materials for military shooting training – the same type of system that has made the company a main supplier in Sweden. In the UK, it involves simulation within the Power business area.
“We have great faith in the Nordic countries. There is a clear desire to purchase similar materials, not least because the countries will be conducting more joint operations in the future. And that benefits us, as we have a local presence,” says Evelina Hedskog.
She points out that security of supply has become an even more important parameter in procurement – especially after the signals from the Munich Security Conference.
“American suppliers are not as obvious anymore. Countries are looking closer to home, and we are noticing that in the procurements.”
Acts Quickly When Required
At home, W5 Solutions has simultaneously strengthened its position further. A new order from FMV includes both shooting range materials and systems for tactical training – and, according to Evelina Hedskog, demonstrates the company’s ability to act quickly when required.
“It was largely about us being able to deliver this year. But it is also based on long-term relationships where the customer knows that we can scale up quickly and maintain quality.”
Another factor that weighs heavily in procurements is the possibility of gathering several parts of the delivery from one and the same actor.
“We have a broad offering within training, so the customer can buy everything from us. It simplifies the procurement. And we are in the middle of the price range, which makes us competitive.”
At the same time, it is far from just the training area that is growing. Over the past six months, important orders have come in within all three business areas – including shelters and power supply.
“There is quite even pressure right now. Basic capabilities are being built up again, both in Sweden and other countries. There is too little of everything. Then it is important to have products that are 90 percent ready, and then can be adapted the last bit. That’s where we are now.”
“Large Enough to Handle What is Required”
According to Evelina Hedskog, cross-selling between business areas is also starting to gain momentum, and the company’s combined volume and structure make it easier to meet larger and more complex procurements.
“We are not huge, but large enough to handle what is required. It is often about being able to tie up capital before delivery, and that is tough for many. We have an advantage there.”
But with more deals comes more competition, not least from other industries with new technology and new approaches.
“Many new players are coming in, especially from the tech side. And even if we who are already in have a head start, we cannot lean back. We must dare to think new and run a little faster. This is not just about business; it is fundamentally about being better than the opponent in technology development.”
Growth going forward will occur both organically and through acquisitions. After a pause in 2023, systematic acquisition work is back in progress.
“We have said that we want to make two to three acquisitions by 2027, and we have picked up the pace in that work. At the same time, we have a lot in the order book already. Now it is important to speed up the machinery – and make a good deal of what we already have,” concludes Evelina Hedskog.
Facts about W5 Solutions
- Start Year: Founded in 2018, with roots back to 1940. Listed on Nasdaq First North Growth Market 2021.
- Headquarters: Stockholm.
- CEO: Evelina Hedskog, took office in March 2024.
- Operations: W5 Solutions develops and delivers groundbreaking and high-tech solutions in defense technology, with a focus on sustainability and innovation. The company is a reliable partner for defense and security authorities worldwide.
This article was produced by Brand Studio in collaboration with W5 Solutions.
Enjoyed this post by Thibault Helle? Subscribe for more insights and updates straight from the source.
