Automated video production of press releases – Cision and Storykit in new partnership
Through a new partnership with Storykit, Cision now offers automated video production of press releases for all its Nordic customers.
– We are convinced that this will create great value for our customers, says Magnus Thell, CEO of Cision Nordics.
Imagine that every press release you publish is automatically transformed into high-quality, brand-adapted videos. For Cision’s customers in the Nordics, this is now a reality. Using Storykit’s advanced video development technology, Cision offers a smooth way to create engaging video content directly from already published material.
– We always strive to help our customers maximize the visibility and impact of their communication, and one way is to make more of the press release they have already published. Video is excellent in the flow, but we know that production can often be a resource challenge. Through our collaboration with Storykit, we can now offer a simple and automated solution to our Nordic customers, says Cision’s Nordic CEO Magnus Thell. The solution is available via Cision’s online portal CisionPoint.
The partnership also marks an important step forward for Storykit, in line with the company’s vision of enabling organizations of all sizes to tell their stories using video.
– We are happy to be able to help even more companies lift their communication with video together with Sweden’s largest company in the industry. We know that moving content is the format that target groups prefer – but that many organizations lack the time and resources required. By automating video based on content that has already been published, we completely eliminate that need, says Peder Bonnier, CEO of Storykit.
Here are examples of what a video might look like:
About Cision
Cision is a leading global provider of software and services within earned communication for those working in PR and marketing communication as well as IR.
Contact Cision:
Oskar Larsson
Head of Marketing, Cision Norden
+46 8 507 410 41
oskar.larsson@cision.com
About Storykit
Storykit is the leading video automation platform that enables organizations of all sizes to create powerful, on-brand videos with ease.
Contact Storykit:
Jonna Ekman
Communications Director
+46 701 62 23 82
jonna.ekman@storykit.io
Oskar Larsson
Head of Marketing, Cision Norden
+46 8 507 410 41
oskar.larsson@cision.com
Cision is a leading global provider of software and services within earned communication for those working in PR and marketing communication as well as IR. Cision’s® software enables users to identify and interact with opinion leaders, create and distribute meaningful stories and measure what business impact it has. Cision has over 4,800 employees with offices in 24 countries in America, EMEA and APAC.
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