Donald Trump Suspends Tariffs on EU Until July
Media Summit 2025: Get the Answers You Need About the Media Industry
Updated: February 27, 2025, 14:57 Published: February 27, 2025, 14:47
What are the odds for the new power couple of the Swedish media landscape, Schibsted and TV4? What new alliances will we see next between media companies and AI companies? How are American media companies doing under Trump? Is the young generation forever lost to TikTok?
These are some of the hottest questions on the agenda when top media industry executives gather on April 3rd at the Media Summit, organized for the fourth consecutive year by Dagens industri and Dagens Media.
This year’s program is led by Yasmine Winberg, acting editor-in-chief at Dagens Media, and Thomas Mattsson, senior advisor at Bonnier News. They are looking forward to putting a number of the Swedish media industry’s most powerful figures in the hot seat. Thomas Mattsson has high expectations for the answers he wants to get on stage:
What will Siv Juvik Tveitnes do with TV4? How do viewers notice that Anne Lagercrantz is in charge of the SVT schedule? How will Lina Hedenström retain Corren’s subscribers? Why does Jan Helin believe more in Bonnier News than Schibsted’s product development? Will both Parisa Liljestrand and Lawen Redar promise zero VAT? Will Anders Eriksson read out his shopping list?
Yasmine Winberg wants to delve deeper into the question of whether traditional media companies should ally themselves with the major AI companies.
Since Schibsted signed an agreement with OpenAI a few weeks ago, discussions have really taken off, as the rest of the Swedish media industry has so far chosen to stay out. The risks are not just about losing revenue over time, but also about how trust in the traditional media industry is affected when you let AI tools – which have been shown to deliver inaccurate answers – present your material with source references,
Everything starts as early as 8:30 AM with a News Media Talks, where we get a topical analysis of the Digital News Report that the Reuters Institute for the Study of Journalism in Oxford has prepared specifically for the Swedish market.
Over 40 speakers will be on stage at the Media Summit on April 3rd. Viveka Hansson, program director for news and society at TV4, will participate in a debate on how we create engagement and loyalty among our subscribers.
Will TikTok kill linear TV? What is clear is that we must create loyalty among all generations in a new era, where authenticity may have become our strongest currency in news reporting,
New for this year’s program is the opportunity for in-depth study. It is possible to participate in workshops while the program is ongoing on the main stage. In the morning, there will be a longer session on AI-driven B2B sales, aimed at those in the media industry who work with sales.
In the afternoon, there are three parallel workshops to choose from. Lena K Samuelsson, former publisher at Aftonbladet, shares 40 years of insights as a manager in the media industry, Mikael Nestius, former head of Bonnier News Local, delves into the economics of local newspapers, and Camilla Bergman, Loop Media, Jörgen Huitfeldt, Kvartal, and Anders Malmsten, publisher of the Malmsten Medier newsletter, talk about what it takes to succeed in starting a media company in the 2020s.
What are you looking forward to at this year’s Media Summit?
Ulrika Näsvall, COO, VK Media
The program items on how we continue to attract younger readers. We have taken many steps in the right direction, but we need to do more. So the discussion with Anna Careborg and Martin Schori will be interesting. As well as hearing more about Zetland’s success factors. In the afternoon, the focus is on AI and digital development, which are issues that are high priorities in our business plan, so I hope to get some new inspiration and new ideas there. And I look forward to meeting industry people and networking, of course!
Martina Göransson, CEO, Podme
To take part in all the innovation efforts that drive development forward for our industry. In addition to networking, I hope to gain valuable insights into everything from business models to customer engagement. And as always, I keep my ears open – I look forward to exciting presentations about sound.
Casten Almqvist, Chairman of the Board, Bonnier News
To be surprised and to learn something I didn’t know.
This article was produced by Brand Studio in collaboration with Dagens Media Event.
Enjoyed this post by Thibault Helle? Subscribe for more insights and updates straight from the source.
