Facing ChatGPT, Anthropic wants to conquer the professional market with its AI assistant.
Anthropic’s Strategy to Compete in the AI Landscape
Anthropic is a major artificial intelligence (AI) start-up. As an independent entity, how does the company plan to compete with the leader OpenAI, Elon Musk’s xAI, and tech giants like Google, Meta, or Microsoft? How does it position its assistant Claude against OpenAI’s well-known chatbot, ChatGPT?
“Claude is particularly used by professionals and developers, as well as people using AI at work,” says its product manager, Brazilian Mike Krieger, 39, co-founder of the social network Instagram in 2010, who joined Anthropic in May 2024 to develop the business. According to him, the “premium” Claude Max subscription at $100 or $200 per month, launched in April, is used by a “much larger proportion” of users than its equivalent at OpenAI, indicating that Anthropic’s assistant attracts a community of “advanced users.”
Krieger thus embraces a strategy focused on use by professionals and businesses, acknowledging that a “mass-market, consumer-oriented” approach is not the priority given the power of AI assistants like ChatGPT, Gemini (Google), or MetaAI (on Facebook, WhatsApp, or Instagram).
Enjoyed this post by Thibault Helle? Subscribe for more insights and updates straight from the source.
