Notisen Media Launches New Platform to Scale Local Coverage
Notisen Media is taking a significant step in its commitment to local reporting by launching LjungbyNytt on its proprietary platform, Notisen Hub. This platform is designed to enable substantial scaling of the network, enhance the reader experience, and unlock new opportunities for partners and advertisers.
Currently, Notisen Media operates several local news sites in Sweden, many of which have been based on WordPress. Recognizing the limitations in scalability and technical flexibility, the company developed Notisen Hub as its own content management system (CMS).
The goal is ambitious: to expand the network to approximately 200 local news sites by 2026. The in-house CMS is a critical component of this expansion strategy.
“We want to grow faster, but also in a way that improves the quality for both readers and advertisers. Notisen Hub is built for our reality: many local sites, high publishing frequency, and the need for smart tools that work at scale,” says Martin Larsson, CEO of Notisen Media AB.
Built for User Experience and Network Effects
Notisen Hub is developed with a focus on speed, stability, and a modern user experience. The platform also offers improved functionality for advertisers and partners.
A key part of the initiative is to create more opportunities for advertising and partnerships, allowing Notisen Media to offer both local reach and network-wide solutions.
“Soon, it will not only be possible to advertise locally on a single site, but also across our entire network. We also see great potential in nationwide publishing, native formats, and other advertising solutions that become simpler and more effective on a unified platform,” explains Martin Larsson.
LjungbyNytt Leads the Way – More Sites to Follow
LjungbyNytt is the first site to launch on Notisen Hub. Work is underway to migrate the remaining sites in the network.
Notisen Media expects to have approximately 25 local news sites on its own platform shortly, with continued rollout planned throughout the year.
Continued Development: Focusing on Members and External Contributors
Beyond technical scalability, Notisen Hub’s development continues with more features to enhance content and engagement. Planned improvements include smarter image management, member-specific functionality, and new opportunities for external contributors.
A particular focus is on a solution that allows external writers to publish opinion pieces and debates, either on selected sites or across the entire network.
“We believe this will be especially relevant in 2026, which is an election year. Creating space for local voices, debate, and perspectives is an important part of strengthening local presence,” says Martin Larsson.
About Notisen Media AB
Notisen Media AB is a Swedish technology company building a new type of local information platform. The company combines AI analysis and official data sources with automated publishing to make municipal decisions and events more accessible to the public.
Notisen Media currently operates 20 local sites with the goal of covering all of Sweden.
Enjoyed this post by Thibault Helle? Subscribe for more insights and updates straight from the source.
