Renovation fever after increased tax deduction for home improvements.

Renovation fever after increased tax deduction for home improvements.

Tailored Industry Monitoring with New AI Tool

Updated: August 13, 2025, 10:24 Published: August 12, 2025, 11:12

– This product has a strong future, says Peter Fellman, Editor-in-Chief.

As the flow of information grows, so does the need for reliable sources. A new digital platform, +Pro, is launching to help users work smarter, make better decisions, and stay up-to-date in a changing world.

– This is the most exciting launch we’ve had in ten years, says Peter Fellman, Editor-in-Chief.

The platform publishes hundreds of articles every day, along with stock quotes, market data, and content from its news services and 16 industry titles. That’s a lot of information to manage, and many readers need to quickly see what’s relevant to their professional role. Therefore, +Pro was created, a powerful work tool for professional users.

– The service is tailored to your choices. You get articles, analyses, guidance, and tips within the industries you are interested in, explains Peter Fellman.

Smart AI Features

With +Pro, you have everything gathered in one place, eliminating the need to move between different titles. You also have access to smart AI features.

– +Pro has its own chatbot that you can ask questions to, where the answers are retrieved from the platform’s and its industry titles’ material. If you are going to a customer meeting and need to familiarize yourself with, for example, the energy industry, you can get a reliable overview directly. You also get an AI-generated summary of your topics every week.

Peter Fellman uses the service himself every day.

– For me, it has become a way to discover all the good content we have that I might otherwise have missed.

Updating the Service Continuously

In the future, more features will be added to +Pro. Among other things, events and training courses will be integrated into the offering. There are also plans to add material from the company’s 13 European business newspapers.

– If we worked in the automotive industry, this would be like creating a modern platform that makes it possible to develop new car models over time. In the same way, +Pro is a base we can build on, where we can continuously add modules and adapt the service even more to the users’ needs. I think this product has a strong future, says Peter Fellman.

With the +Pro tool, you get a unique mix of environmental monitoring and in-depth analysis from the platform and 16 industry titles. Smart AI features deliver quick insights and time-saving news summaries – and everything is tailored to your wishes.

+Pro is a premium tool for individual employees or entire organizations who want to stay one step ahead by optimizing their news gathering and industry monitoring.

Advantages of +Pro:

  • Unique overview and in-depth analysis
  • Get up-to-date news, analyses, and market data from the platform and 16 industry titles gathered in one place.

  • Competence boost within your topics
  • Stay updated within your areas and get the knowledge and insights that make a difference in your professional role every day.

  • Less noise
  • Get a calmer reading experience, more relevant insights, and industry-specific monitoring with less scrolling and more quality journalism in each screen view.

  • Time saving
  • Find answers and in-depth analysis and prepare for meetings faster, and focus on acting on the insights instead of collecting them.

The article is produced by Brand Studio in collaboration with +Pro and is not an article from the platform itself.



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