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Give Italian Bubbles This Summer: “Like a Jewel in the Home”
Published: June 23, 2025, 14:38
Summer is peak season for celebrations. Graduation parties, christenings, weddings, and parties follow one another in quick succession. But what should you give as a gift? A present that is sure to be appreciated is Smeg’s well-designed soda maker. “It will give the recipient daily joy for a long time to come,” says Ulrika Theander, CEO of Smeg Nordic.
With roots in northern Italy and a history spanning three generations, Smeg has built a reputation as a manufacturer of well-designed and durable kitchen products.
“Smeg products put kitchen equipment that we use daily in the spotlight. Many of our products can also be perfect gifts. A toaster, kettle, or kitchen assistant from Smeg is not just functional kitchen appliances – they are design objects that elevate the entire kitchen. These are products you want to display, like a jewel in the home,” says Ulrika Theander.
The Italian heritage permeates every detail, which is clearly evident in the latest product launch: the Smeg Soda Maker. With four matte colors – white, black, Emerald Green, and Storm Blue – the soda maker becomes both a stylish and safe summer gift that enhances the experience in the kitchen.
“As we now launch our first soda maker, we are taking a step into an era of beverage culture,” says Ulrika, noting that in Italy, water is more than just water:
“Water is part of a holistic experience where carefully selected and properly carbonated water enhances the taste experience from the first espresso in the morning to the evening’s aperitivo. We want to inspire more people to discover how carbonation can not only enhance flavors but also use bubbles to create the perfect experience of sparkling water in different contexts.”
With the soda maker, it is possible to customize drinks for different occasions and vary the taste experience through different carbonation levels. You can achieve the mild carbonation level Leggermente frizzante, which is suitable for wine, or the medium-strong Frizzante, which can really enhance the flavors of the food you eat. If you want to make cocktails and drinks, Molto frizzante, the most intense carbonation level, is the way to go.
“It’s simply about the art of carbonating water ‘the Italian way’.”
Technology and Design with a Sustainable Mindset
The Smeg Soda Maker is a conscious, sustainable interior detail in the kitchen.
“We have fantastic tap water of high quality, and with a soda maker, you can enjoy it in a more sustainable and personal way,” says Ulrika Theander, explaining that it works with most screw-connected carbon dioxide cylinders, making it easy and flexible to use.
The 800 ml bottle is made of a material with fifty percent recycled content, reducing the need for disposable plastic in production. The transparent design makes it easy to keep track of the contents, and it is also dishwasher safe. The innovative power is expressed in details such as the patented control knob for regulating the carbonation level and the magnetic drip tray that prevents spills.
“Like all our products, it is a premium gift that makes an impression both when the recipient opens the package and when the product is used year after year. Giving a gift that lasts over time and enhances everyday life in the kitchen is a gesture that is truly appreciated.”
About Smeg
Today, the third generation of Bertazzoni entrepreneurs runs Smeg, where the name testifies to the company’s origin: “Smalterie Metallurgiche Emiliane Guastalla,” which freely translated means “Emilian metal enameling works in Guastalla.” The family’s entrepreneurial spirit began as early as the 1800s in blacksmithing. Today’s Smeg was founded in 1948 by Vittorio Bertazzoni. During Italy’s economic boom, which followed a few years later, the company began to focus on household appliances.
Today, Smeg is a supplier of well-designed and carefully manufactured household machines characterized by design and technology.
Smeg Soda Maker is available on Smeg’s website, as well as in Smeg Concept Stores in Stockholm, Malmö, and Copenhagen, and at selected retailers.
This article was produced by Brand Studio in collaboration with Smeg.
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