Rebl Industries Appoints New CEO and Expands Partnerships with H&M and IKEA
Swedish robotics company Rebl Industries is entering a new phase of growth, marked by the appointment of Nicholas Tengelin as its first external CEO and significant partnerships with retail giants H&M and IKEA. This move signals a major push towards global expansion and the industrialization of Rebl’s AI-powered robotic solutions for warehouse automation.
AI-Powered Robots Transforming Warehouse Operations
Rebl Industries has been developing AI-driven robots designed to automate tasks such as sorting, palletizing, and depalletizing. These robots aim to alleviate warehouse workers from repetitive and physically demanding labor. Unlike traditional automation solutions that require substantial upfront investments, Rebl offers its robots as a performance-based service, allowing customers to pay for the work performed rather than the hardware itself.
Strategic Partnerships with H&M and IKEA
Since the summer of 2024, H&M has been utilizing Rebl’s robots at its Nordic e-commerce warehouse in Sweden. The integration of Rebl’s technology has reportedly led to increased predictability and efficiency in production. Plans are underway to expand the deployment of these robots to additional locations. The partnership with IKEA further solidifies Rebl’s position as a key player in the warehouse automation space.
New Leadership to Drive Global Expansion
Nicholas Tengelin, the newly appointed CEO, brings extensive experience from the automotive industry, having held leadership roles at Volvo Cars, Hedin Mobility Group, and Hogia. His primary objective is to rapidly scale up Rebl’s operations and establish the company as a global leader in next-generation robotic solutions.
“We are excited to partner with international companies like H&M and IKEA,” says Nicholas Tengelin, CEO of Rebl Industries. “Our AI-driven robots quickly integrate into warehouse operations, reduce repetitive tasks for personnel, and increase overall efficiency. This is groundbreaking technology that opens new possibilities for automation in sectors that previously could not benefit from robots.”
Challenging Traditional Automation
While robot automation has been prevalent in automotive and industrial production, the logistics and warehousing sector is undergoing a significant transformation. Rebl is disrupting the industry by offering robots as a service, providing customers with a cost-effective and flexible automation solution.
Advanced Technology and Continuous Improvement
Rebl’s robots are equipped with proprietary software, AI, and advanced sensors, enabling them to identify, pick, move, and load unsorted goods of various sizes and packaging in real-time. The robots feature an intuitive interface for human interaction and are part of a neural network that facilitates shared learning and continuous performance improvement. These capabilities, while uncommon in traditional automation, have been proven effective in Rebl’s production installations over several years.
Company Background and Future Outlook
Founded in 2018, Rebl Industries operates in Gothenburg, Borås, and Skövde. Since 2021, the company has been supported by the privately-owned Pulsen Group, led by Jonus Bartholdson.
“This is just the beginning for Rebl Industries,” says Alexander Westerling, co-founder of Rebl Industries and CEO of Pulsen Fusion. “Bringing Nicholas on board is a significant step towards building a leading hub and scaling our robot solutions globally. Under his leadership, along with our talented team and strong partnerships, Rebl Industries is well-positioned to make a real difference in warehouse robotics.”
Contact Information:
Nicholas Tengelin, CEO Rebl Industries
E-mail: nicholas.tengelin@rebl.industries
Phone: +46 723 716722
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