Pershing Celebrates 40 Years of Excellence in High-End Sport Yachting
Pershing Celebrates 40 Years of Innovation in Yachting
Founded in Italy in 1985, Pershing will celebrate its fortieth anniversary in 2025, a milestone marked by a strong identity: that of a brand that has always sought to push the boundaries of sports yachting. Part of the Ferretti Group, it distinguished itself from the outset with a unique signature: taut lines, avant-garde design, and constant attention to performance.
While power is one of the historical components of the brand, Pershing has never separated speed from elegance or comfort. Each yacht is designed to offer thrilling sensations at sea, while maintaining a high level of requirement in terms of finishes, interior fittings, and on-board technologies. This unique positioning has allowed it to build a strong image in the world of high-end motor yachts.
In France, the distribution of this vision has been ensured since 2009 by ABYS Yachting, its exclusive importer. Present on the French Riviera for over twenty years, ABYS Yachting supports each client in a personalized relationship, from advice to sales, to yacht management or refit operations. A mission that the team claims as a commitment: to carry the values and standards of a brand that has forged a special place in the nautical landscape.
A Brand That Continues to Write Its History
To mark this symbolic year, Pershing and ABYS Yachting are preparing a series of events in the Mediterranean, designed to highlight the shipyard’s heritage and showcase its latest creations. Private trials, VIP meetings, and exclusive presentations of historical and contemporary models will punctuate this anniversary season.
Among the most anticipated new features is the Pershing GTX70, presented as one of the flagship models of this year 2025. It embodies a new stage in the stylistic and technical evolution of the brand, with a powerful design, revisited volumes, and particular attention paid to the on-board experience. This model enriches a range that continues to evolve while retaining the sporting DNA of the house.
With this 40th anniversary, Pershing is not content to celebrate the past: it affirms its desire to continue its development with the same energy and ambition as at its beginnings. By relying on committed partners like ABYS Yachting, the brand continues to expand its community of enthusiasts, attracted by an approach to yachting that is dynamic, demanding, and resolutely forward-looking.
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